H&M Goes Boho-Chic!

We are totally in love with these essential ‘New Bohemia’ looks from H&M’s latest collection, hitting their 2800 stores worldwide this Spring!

H&M Boho collection SS13

H&M will be offering a very modern take on the romantic bohemian styles for women from March with key pieces selected from their designers to produce this updated festival chic styling.

I really like the new bohemian look at H&M,” Ann-Sofie Johansson, Head of Design at H&M, said in a recent interview. “It feels fresh thanks to the sporty shapes, sun-bleached colors and new forms of embellishment.”

Some of the trump cards of the collection include a rugged classic, quilted Bomber Jacket; the perfect piece to kick off the season. The softened, tailored silhouette Blazer is an all season essential and looks great with everything and the Tassled Skirt (set to fly out!) will give any outfit a burst of color and fun, best paired with a minimal tee for the ideal, modern look.

No Boho collection would be complete without the classic cowboy boot and H&M Cowboy Ankle Boots are ‘to-die-for’! Paired with a tassled bag, these boots provide the perfect urban edge to any modern boho babe!

Nicola Goodman

Nicola Goodman is an established PR professional and fashion writer with a degree in Fashion Promotions and over 10 years experience in the industry. Nicola is the CEO of her own boutique fashion and lifestyle PR agency, Swoon PR based in London and a devoted style searcher who can regularly be seen front row at Fashion Weeks across the UK.

No Comments Yet

Comments are closed