Luxury Real Estate in Italy: Tuscany is the Most Searched Region Worldwide
Italy, with its healthy climate, countless natural wonders and outstanding cultural heritage, continues to represent an unshakable point of reference for those intending to purchase a second home. The excellent performance is also driven by the luxury properties of the Bel Paese, which attract a level of interest unmatched on a global scale (despite several gaps compared to prime and subprime properties in other areas of the world, starting with London and New York).
Those looking to buy a luxury home in Italy focus their searches mainly on Tuscany.
This is confirmed by a study conducted by the team of one of the most renowned portals for high-end real estate listings: around 20% of searches in 2024 concerned this Region.
Second place goes to Lombardy – unsurprising if we consider Milan’s stellar numbers, a city chosen in recent years by numerous entrepreneurs and businesspeople who relocated their activities outside the UK following Brexit – and third place to Lazio.
Anatomy of a success
Those who choose to buy houses in Tuscany do so primarily by relying on quality and specialization in terms of listing sources: we are not talking about social networks, but vertical portals where only agencies dealing with mid-range and/or prestigious properties publish, each with a strong entrepreneurial background.
Behind Tuscany’s success as a preferred destination for buying luxury second homes among foreign buyers, we can identify factors such as the high quality of life.
This is an undeniably special area of Italy: featuring breathtaking natural landscapes and a variety that spans from gentle hills to stunning seaside locations, Tuscany is the perfect choice for anyone seeking to immerse themselves in beauty.
Not to be forgotten is the opportunity to spend time in places that have profoundly shaped the history of Italy and Western culture in general—thanks to the patronage and achievements of geniuses in science and literature.
The average value of requested properties
According to data provided by the team at Gate-away.com, one of the most visited portals by international investors looking to buy property in Italy, the first eight months of 2025 saw an increase in requests for luxury homes in Tuscany valued between 1 and 3 million euros.
And the overall average value? Around 1.73 million, up by 4.5% compared to the same period in 2024.
Where do the requests come from?
Most requests for luxury homes in Tuscany come from buyers based in the USA.
Again according to the data from the above-mentioned portal, from January to August of this year, users from the United States accounted for approximately 28.4% of all enquiries about luxury properties in Tuscany.
Germany ranks second, followed by billionaires from the United Kingdom in third position and prospective buyers from Switzerland in fourth.
The most requested property types
At this point, the focus shifts to the types of homes most sought after by those interested in luxury real estate in Tuscany.
In first place are villas, with roughly 34% of searches. In second place, at 25%, are farmhouses—an extremely common property type in Tuscany and a sound investment, as they can be converted into agricultural businesses (as well as B&Bs).
Interest in country houses and apartments is lower, yet still noteworthy.
Prospective buyers of luxury homes in Tuscany mostly look for newly built or thoroughly restored properties and request large living spaces (with particular focus on homes exceeding 120 sqm).