The Nation is Ditching Traditional Halloween Decor for this Surprising TikTok Trend

Pink-oween – The Halloween colour trend taking TikTok by storm

If you have been on TikTok recently, you are probably aware of the pink-oween trend. Yes, we’re talking about pink-themed Halloween décor. With over 57 million videos (!) already on the app covering #pinkhalloween – it is clear that the nation is passionate about pink interiors this autumn. What can we say – Barbie truly made an impact.   

To inspire your perfectly pink Halloween display this year, Sam Greig, Senior Designer at Swoon, the UK’s leading online design-led furniture brand has revealed his expert tips on how to create a frighteningly good pink-oween set-up in an instant.

Sam Greig, comments:  

“There’s nothing quite like an injection of vivid pink to brighten a room, especially around festive times such as Halloween or Christmas. If you are an extroverted individual, and you love being the boldest in the room, hot pink is your ‘it’ colour for 2023. Associated with the bright neon lights of the 1980’s – this hot hue is a trendy throwback that is super adaptable, and therefore fits into an abundance of seasonal décor styles.

“Hot pink exudes playful and fun vibes, but can also ooze a cheeky romantic side – dependent on the way you choose to style it. Being such a punchy tone, hot pink creates a divine display and can be paired with softer pinks to create a multi-tonal effect, or monochrome black and white for a bolder, stand-out impact. If you’re looking to go all-out pink this Halloween, consider balloon arches, full-length wall decals, mirror balls, and themed food and drink in the lively tone. Pair with black accents for a spooky vibe, or lime green for an out-of-this-world display.   

“If you’re not ready to take the plunge and fully embrace your inner Barbie this Halloween, including hot pink into your Halloween décor through smaller accessories is also an ideal yet subtle way to gently introduce the colour. Tonal accessories such as mini felt pumpkins, tinsel spiders’ webs, or foil star decals add a fun vibrancy to a space, and matching soft furnishings such as cushions and throws tie the entire scene together.”   

Rachel Bartee

Rachel Bartee is a blogger and freelance writer dreaming of a tour round the world to write a story of her greatest life adventure. For the time being, she feels inspired by her daily yoga sessions and studies Interpersonal Relationships.