Healf Launches ‘Wellbeing Made Personal’ Campaign, Putting Personal Wellbeing Front and Centre
Claudia Schiffer fronts campaign as Healf Investor and Ambassador for Women’s Health & Longevity, alongside Calvin Harris, who joins Healf as Chief Wellbeing Officer, and ambassador Miles Chamley-Watson
Healf, the UK’s fastest-growing wellbeing company, today launched Wellbeing Made Personal, a new campaign coinciding with the January surge of New Year’s resolutions. Rather than rigid rules or a one-size-fits-all approach to wellbeing, the campaign highlights how there is no single rulebook – it is different for everyone, demonstrating how Healf helps individuals understand what works for them.
The campaign features supermodel Claudia Schiffer, who is an investor in Healf and Ambassador for Women’s Health & Longevity, world-famous DJ and producer Calvin Harris, who joins as Chief Wellbeing Officer, and three-time British-American Olympic fencer Miles Chamley-Watson, as Brand Ambassador. Driven by their own passion, the three share the different everyday habits that allow them to feel and perform at their best – underlining the message that wellbeing should fit around real life and your own everyday choices.
Speaking about her involvement with the campaign, Claudia Schiffer said: “Healf is the world’s leading brand for longevity, health and beauty tech, and I have been a fan since the beginning. Becoming both an ambassador and an investor felt like a natural fit for me as our passions genuinely align. I hope that with all the amazing noise in longevity and health, curation will be helpful. I believe in everything natural because what we put in and on our bodies, through food and products, makes a big difference to one’s health and wellbeing.”
“I’ve learned that what keeps me feeling good changes all the time, depending on the day, the tour, the studio, everything. Healf gets that. They’re not trying to tell you how to live; they’re helping you find what works for you. That’s why stepping in as Chief Wellbeing Officer made sense; their whole approach feels real, grounded and genuinely helpful,” added Calvin Harris.
Miles Chamley-Watson, who is also the founder of the World Fencing League, continued: “I’m thrilled to partner with Healf to help make wellbeing something everyone can enjoy and access. Their thoughtful approach to curation and their awareness of what’s next in health and lifestyle align perfectly with how I live and what I stand for – pushing boundaries, staying curious, and always striving for balance”
By spotlighting real routines, ‘Wellbeing Made Personal’ pushes back against the stereotypical wellness concepts that dominate today’s culture. Launched when many look to start the new year to ‘lose weight’ or ‘exercise more’, the campaign highlights that wellbeing is a personal journey that looks entirely different for each individual.
“This time of year, we see a lot of prescriptive messaging about how to get healthy: eat this, do that, be more. This campaign invites a different conversation, one that empowers wellbeing by reminding us just how different it looks from one person to another,“ says Max Clarke, co-founder of Healf. “The world is looking for ways to be well that go far beyond treatment or prevention. Healf sees wellbeing as part of everyday life and a form of expression that changes how people feel – not just what they do. It’s deeply personal, and our job is to help people find which tools and rituals work for them.”
From today, the campaign will appear on more than 1,500 billboards in London until 9 February – supported by an ongoing digital and social media presence, as well as Schiffer, Harris, and Chamley-Watson’s involvement in the campaign. This encompasses:
- Claudia Schiffer supporting Healf’s endeavours to empower women’s health, as well as co-curating her own digital storefront featuring the rituals and routines she uses each day.
- Calvin Harris helping to shape Healf’s wellbeing philosophy, product curation, and cultural presence as Healf’s newly appointed Chief Wellbeing Officer.
- Miles Chamley-Watson helping further Healf’s ambition to make wellbeing accessible and enjoyable, contributing to the brand’s strict curation process as well as its stance on emerging trends in the industry and beyond.
Healf, founded in 2020 by brothers Max Clarke and Lestat McCree, began as an online destination for carefully selected wellbeing products and now serves over 550,000 regular customers. From today, customers will now see personalised product recommendations for each of its Four Pillars – EAT, MOVE, MIND, SLEEP, based on their past orders and browsing history. Central to its offering is Healf Zone, the brand’s wellbeing intelligence tool that utilises blood tests, clinical insights, and practitioner guidance to help individuals understand which of the 4,000 products available via Healf are suited based on their personal needs.
To learn more, visit Healf | Wellbeing Made Personal, and follow along on social at @healf for additional updates and launches.