Women of the Baby Boomer Generation Could be the Cornerstone of Future Investment in the UK

The investment capacity of the Baby Boomer generation is undeniably the most powerful across the UK. According to the Office for National Statistics in 2016, Baby Boomers owned 36% of the UK’s household wealth, with one in five measured to be millionaires. From the period 2006-2016, the collective wealth of the Baby Boomer generation has increased by 96%. In terms of generational finance, this investment community has now retired from life-long careers, with many keen to keep a foothold on the UK private sector through their investment portfolio as they reach a pensionable age. 

With political uncertainty still afoot amidst the succession of Boris Johnson to the office of Prime Minister and the course he will run to deliver Brexit, the loss of European Investment Bank Funds a no-deal Brexit will affect the length and breadth of the UK SME ecosystem, especially those in the regions. To that end, the role of Baby Boomer investors as a spine of finance for junior arm of the UK private sector has never been more critical.

The investment capacity of Baby Boomers outstrips every other generation in the UK. It is unprecedented for a single generation to have such financial influence and it would be a shame if this capacity wasn’t fully utilised. It is therefore encouraging that its properly highlighted that a significant proportion of Baby Boomers are interested in establishing investment portfolios after they retire, particularly within the sectors that have established their careers.

In fact, 32% of female investors aged 55 and over say that once retired, they would still like to maintain a role within a business and would therefore consider an active investment role. Furthermore, almost half of women – 46% – want to support their regional/community businesses over major city based opportunities.

This trend of community-based vicarious entrepreneurial investment based on a sense of gratitude and commitment to a sector has shown itself to be particularly prevalent in our research, with millions of Baby Boomers stating that they would reinvest into their former employment sector.

With the current political unrest surrounding Brexit and it’s potential impact, it is likely that investor confidence in backing British business may be affected. Therefore, if we can replenish any void created by caution with healthy business angel-backed deal flow, there may still be hope for British businesses after the UK leaves the European Union.

Charlotte Giver

Charlotte is the founder and editor-in-chief at Your Coffee Break. With a background in PR working in Los Angeles and Barcelona, Charlotte has been working hard running Your Coffee Break from the YCB HQ in London’s Covent Garden for the past 4 years. Dried mangos, Starbucks and runs through Hyde Park get this Londoner through the day.

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