New Rules in the UK Online Gambling

“Making gambling fairer and safer” is the UK Gambling Commission slogan ensuring fair and safe play to the customers. In order to make a stronger protection to these gamblers, new rules from this powerful regulator come into effect on 31 October 2018. These new requirements which are to be brought to the License conditions and codes of practice are set to supply the highest protection for players making certain that they are treated fairly by the gambling operators.

In August, the Gambling Commission revealed this implementation of new rules that will take place at the end of October. Promises are made to be kept so let’s take a look at the license conditions and code of practice imposed by the UK Gambling Commission in detail.

The gambling the products and services should be advertised in a socially responsible manner

The UK Gambling Commission has already consulted these proposals early this year with industry consumers and other stakeholders and there was widespread support for these changes. There were actually serious compliance failings with consumer law and UK advertising codes and more general concerns about children, young people, and vulnerable players. Therefore, UK online casino sites will be required to abide by relevant industry codes of practice on advertising, particularly the Gambling Industry Code for Socially Responsible Advertising. All licensed operators should follow the UK advertising codes written by the Committees of Advertising Practice (CAP) and broadcast by the Advertising Standards Authority (ASA).

The gambling firms will be held fully responsible for their affiliates’ actions and behaviours

To avoid potential breaches of consumer law in the online gambling sector, particularly in relation to promotions and the withdrawal of customer funds, the operators are entirely held accountable for their gamers’ conducts. They should make certain that all the significant conditions applying to market incentives are prominent and transparent. In the case of misleading actions or omissions from these online gambling industries including the UK online casinos, the Commission will act rapidly and severely to address breaches of customer’s law.

Operators will be required to comply with Consumer Law

The gambling industries must respect the affiliate’s law, particularly in relation to online casino promotions and the withdrawal of customer funds. During the Commission’ investigation with the C&A, they noted that the offers and promotions were promoted in a misleading way and the players didn’t have easy access to understand the terms and conditions. They also found that some gambling operators unfairly withholding the deposits and gains of the gamblers.

Companies must introduce better complaint handling processes

Gambling firms will be held responsible for advertising failings by third-party affiliates. Breaches of customer law will be more quickly addressed. As the customers’ satisfaction is paramount, the gambling operators must introduce better complaint handling processes including a new eight-week deadline for the resolution of consumer complaints to the Commission.

To help those casino operators to develop an effective and appropriate customer complaints process, the Gambling Commission will publish new advice to them. A new set of standard for alternative dispute resolutions will also be introduced in hope for a long-term fairly betting.

Direct Electronic Advertisement is Prohibited

The gambling operator engaging in spending spam by electronic means to the UK consumers will be held responsible for it. The players must not be contacted with direct electronic marketing without their specific consent unless an explicit permission from the legislation. These operators will be required in the commission’s rulebook to comply with the full suite of UK advertising codes. Whenever a consumer does get contacted via mail, they must be granted an opportunity to withdraw their consent. The slightest mistake will result in quick and severe action from the Gambling Commission, including the potential fines.

Diana Simpson

Diana is a passionate journalist and a curious soul who is on the quest of finding what she loves the most; coffee, dogs, books or traveling? Born and bred in London, writing is her healing power.

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