Gilmorecore is Trending – Here’s How to Incorporate it into Your Home
Nothing says autumn like Gilmore Girls. And it seems many people agree, with Google searches up 173% over the past quarter. But what is it about autumn that exudes the chaotic energy of eccentric female characters from the early 90s to the 2000s? Not only Laurelai Gilmore, but the likes of Phoebe Buffay and Bridget Jones, too. According to Claudia Kampmann, Europe Brand Manager at innovative interior brand Ruggable, it’s all about their home interiors, and the way their homes are imperfectly curated to create a cosy and inviting atmosphere. “Autumn is a time when we start to slow down and get cosy, and that is reflected most within our homes.” Claudia says. “Interior design has been moving away from more minimal and plain designs for quite some time; however, maximalist decor in particular thrives throughout the Autumn and Winter months. From eclectic heirlooms to layered textures, it’s the season of embracing “more is more. Beloved TV homes like the Gilmore Girls’ household embody this aesthetic perfectly, a lived-in haven of floral lampshades, antique collectables, and mismatched artwork that captures the heart of small-town charm. It’s no wonder viewers feel such a sense of nostalgia and comfort; the warmth of that world feels like coming home.”
Embrace a bit of lived-in busyness
Homes are meant to be lived in, and this autumn, it’s all about embracing those busy corners in your home and making them feel more curated. Claudia says, “One thing characters such as Laurelai Gilmore, Phoebe Buffay and Bridget Jones have in common is not only their chaotic energy, but their chaotic homes, too. Think an eclectic mix of patterns, bookshelves filled with your favourite novels, and trinkets you’ve picked up from travels or local antique stores.” Pinterest searches for ‘cluttercore’ have been steadily rising again over the past few months, showing that the interest in lived-in, messy homes is here to stay.
Incorporate a mix of old and new
Claudia tells YCB, “One of the easiest ways to channel that lived-in, Gilmorecore aesthetic is through a mix of old and new. Think second-hand floral lampshades perched atop sleek modern bases, or vintage mid-century teak furniture grounded by a freshly bought rug. It’s the contrast that creates character. A curated kind of chaos that feels warm, familiar, and full of nostalgia for the 90s and early 2000s.”
Mix textures and fabrics
Nothing says warm, cosy and inviting quite like a mix of soft furnishings such as fluffy or textured rugs, throws, blankets and pillows, especially for a trend that’s all about comfort. Claudia says, “To create this style in your home, it’s important to mix colours, patterns and textures to get that lived-in feel. Keep a basket of mismatched blankets in the corner of your living room, ready to grab for movie nights or chilly evenings. In the bedroom, mix and match linens in different prints, such as soft florals paired with classic gingham, to add a touch of homely, cottage charm. A huge rug on the floor can provide a grounding atmosphere and tie everything together. Most importantly, don’t hold back on the pillows; the more, the better. Scatter them across sofas, armchairs, and cosy reading nooks for a space that feels relaxed, welcoming, and full of warmth.”
Create an atmosphere with lighting
“When it comes to creating a cosy atmosphere, lighting is everything – and yes, that means the big light stays firmly off. Instead, embrace a layered approach to lighting, scattering lamps throughout their spaces to achieve a warm, lived-in glow.” Claudia tells YCB. “Think small retro lamps brightening bedside tables, oversized shades in living rooms, and vintage-inspired sconces to add character and chaos to hallways. The goal is to create a home in which soft ambient light takes centre stage.”