It’s one simple word, but one which sparked an entire movement for Ollie Olanipekun when he was asked to join Best for Britain to devise a campaign to stop Brexit.
Olanipekun, co-founder of East London creative agency Superimpose Studio, was headhunted by the anti-Brexit group founded by Gina Miller. The agency has a strong reputation in launching global campaigns that connects with millennials and young people.
“I was in a room with the country’s most critical and creative minds, discussing a campaign to galvanise the British public to take action. Even Leave voters feel as if they’ve been cheated and promised things that will never materialise.”
The campaign concepted by Olanipekun features one simple word: SWINDLED. On one side there’s a huge gourmet burger, on the other, a squashed reality.
But, Best for Britain were stalling and decisions weren’t being made. This was all too familiar to the bureaucracy which has overshadowed Brexit itself. Olanipekun decided to launch the campaign alone.
Independently funded by the agency, Olanipekun is finalising the launch of digital billboards across London, Leeds, Liverpool, Manchester and Birmingham. One will project on the busiest segment of the M25, with over 5 million impressions fortnightly. One is in Birmingham, which voted to leave the EU in June 2016.
“We have a duty to do the utmost for our future generation. The message is simple and action is clear. No more signing up to mailing lists, no more petitions and donations, no more searching the internet only to hit dead ends.”
Take action by sharing #swindled and write to your MP via swindled.info (the site will activate once the campaign is live)