Single this Valentine’s?

There’s a new range of Galentine’s Day cards for women to celebrate sisterhood!

Looking forward to Valentine’s Day this year?

Thought not.

How about buying into Galentine’s Day? It’s the day that fiction was turned into fact when TV character Lesley Knope of the American hit show Parks & Recreation invented the single girl’s alternative to Valentine’s Day.

So it’s no surprise that women everywhere are now championing Galentine’s Day; it falls on the day before V Day and espouses friendship and empowerment over the notion of needing a man in your life.

It’s a day to be surrounded by your favourite girlfriends whether you’re going out-out or simply watching movies in your PJ’s with a side of cocktails, coming at a time of year when relationships slump the most.

In fact, solicitors have branded January 8th as ‘Divorce Day’ after seeing a surge in business each year, while studies show that “expectation holidays” such as Valentine’s Day can put pressure on people who are not in a relationship.

So what could possibly be better than receiving a card from one of your BFF’s with a personal video message? Or a bad and hilarious joke, if that’s more your style.

Irreverent next-gen greetings card company Choosey are the first to produce a range of Galentine’s Day cards with a difference that mark the occasion.

Choosey cards brilliantly allow you to send a video message to your girlfriends viewable inside the card using Augmented Reality. It harnesses the printed card with digital technology allowing you to create a greetings card this Galentine’s Day that’s tangible and truly unique.

It only takes a couple of clicks to download through your smart phone with the help of digital technology from Choosey an online card retailer.

Videos are recorded on the Choosey app itself, or uploaded from a camera roll on a mobile device. When the card is received, it includes a printed QR code, which plays the video when scanned with a smartphone or tablet. All that is needed is for all parties to download the Choosey App via Google Play or the Apple Store.

Choosey greetings cards also provide innovative options for all important occasions like Christmas and Mother’s Day, but pave the way for long-distance proposals, surprise baby announcements and even dumping your boyfriend!

As Lesley Knope says: “It’s only the best day of the year…Ladies celebrating ladies.”

Charlotte Giver

Charlotte is the founder and editor-in-chief at Your Coffee Break magazine. With a background in PR working in Los Angeles and Barcelona, Charlotte has been running Your Coffee Break from the YCB HQ in London’s Covent Garden for the past 8 years. She is a mother, an avid reader, runner and puts a little too much time into her morning brew.

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