From Zara Larsson & Kim Kardashian to the Royals: Shop the Gold Trend Everyone’s Wearing Now
From red carpets to runways, gold is dominating fashion right now.
Celebrities including Kim Kardashian, Zara Larsson, Nicole Kidman and Cardi B have all recently embraced the trend while royals like Duchess Sophie and Queen Mathilde of Belgium have stepped out in elegant golden dresses, cementing gold as the colour of the season.
And consumer demand is skyrocketing… highlighting that gold is becoming the go-to colour for every outfit and occasion.
Below are some of the most wearable (and affordable buys) to channel the trend, from statement dresses to elevated accessories.
River Island Gold Rib Knit Buckle Midi Dress – £39.00
A more understated take on the trend, this ribbed knit dress brings gold into everyday wear.
This piece proves that gold doesn’t have to be over-the-top. Clean lines and a subtle sheen make it a versatile wardrobe addition.
New Look Gold Textured Halter Neck Midi Dress – £11.00
A standout piece that taps directly into the rising demand for gold dresses (+30% on Google), perfect for summer events, it balances boldness with elegance.
With TikTok searches for gold outfits and styling ideas rapidly increasing, co-ords are becoming a key way to wear the trend.
River Island Embellished Co-ord: Embellished Midi Skirt – £56.00 & Bandeau Top – £34.00
This embellished set leans into the more wearable, summer-ready side of gold.
New Look Gold Metallic Bias Cut Midi Skirt – £11.00 & H&M Halterneck Top – £17.00
Fluid and reflective, this skirt and top pair perfectly. Wear together for impact or style separately for a more relaxed approach.
Searches for “gold kitten heels” are up too, as shoppers look for easy ways to incorporate metallics into their wardrobe.
River Island Gold High Shine Heeled Sandals – £42.00
Sleek and modern, these heels add a polished finish to any look.
New Look Gold Faux Leather Stiletto Sandals – £25.99
A classic barely-there heel that instantly elevates any outfit. Ideal for pairing with both occasion wear and denim.
Accessories are leading the trend, with searches for gold jewellery surging across every platform.
Abbott Paper Clip Chain Necklace – £45.00
With Google searches for “gold chain for women” up +61%, this piece is a timeless investment that works across both casual and occasion outfits.
Abbott Lyon Double Hoop Statement Earrings – £27
Bold yet wearable, these hoops reflect the growing appetite for statement gold pieces.
River Island Gold Wave Bangle Stack – £20
Stacking remains key, and this set offers an easy way to achieve a layered look without overthinking it.
Gold is bold, confident and undeniably eye-catching but its current resurgence is rooted in versatility. Whether worn head-to-toe or introduced through subtle accessories, it offers an easy way to elevate everyday styling.
And with demand rising across search and social at this scale, gold isn’t just a fleeting trend it’s set to define the season ahead.