Hailey Bieber And Margaret Qualley Have Us Turning Our Backs on Basic Dresses
Whether you’ve been scrolling social media or scanning the red carpet recently, you’ll have noticed one thing: backless dresses are this year’s ‘It Girl’ uniform.
Just this week, Hailey Bieber stepped out in a gorgeous green open-back look at the Rhode Australia launch and Margaret Qualley embraced a low back embellished silhouette for the premiere of How to Make a Killing. Meanwhile, Maya Jama has been spotted in a statement backless look for her surprise appearance at Love Island All Stars Movie Night.
And shoppers have clearly taken notice…Demand for “backless dresses” has surged +183% on Google, while Pinterest searches for “backless dress aesthetic” are up 300% and TikTok searches for “dress backless” have skyrocketed by +1000%!
It’s time to turn our backs on traditional silhouettes in favour of something more dramatic. Below are the 5 most wearable buys to channel the celebrity-inspired trend now.
Olive Satin Twist Back Slip Midi Dress
Understated from the front but revealing an elegant twist-back detail that instantly elevates, the soft sheen of this dress gives it a luxe feel. Style with barely-there heels or minimal gold jewellery.
Brown Crinkled Satin Low Back Midi Dress
The ultimate nod to Hailey’s sleek aesthetic, the draped satin texture adds subtle dimension to this dress. It’s minimal, flattering and striking in motion, designed to make an impact as you walk away.
White Floral Halter Neck Sequin Mini Dress
If you want to lean into Margaret Qualley’s high-shine moment, this halter-neck mini delivers glamour with a modern edge. It’s playful yet polished, perfect for events where you want to stand out without overcomplicating the look.
Kimchi Blue Dhalia Halter Chiffon Midi Dress
90s-inspired minimalism at its finest, this maxi features a sleek slip cut with a barely-there open back that feels cool rather than try-hard. A standout choice to embrace the the trend.
90s-inspired minimalism at its finest, this maxi features a sleek slip cut with a barely-there open back that feels cool rather than try-hard. A standout choice to embrace the the trend.
Backless dresses feel confident but considered, a subtle way to make a statement, elegant, Instagram-friendly and with demand rising across search and social channels this style is a movement not a moment!