Ted Baker Launches Ted Baker Sport
Redefining sportswear with style and function
This week, Ted Baker has announced the launch of the Ted Baker Sport Collection, available across the UK and Western Europe, offering men’s and women’s performance apparel with British style. This gorgeous activewear collection redefines sportswear- where beautiful design meets peak performance. Whether in the gym, running through the city, or enjoying the outdoors, you can experience the perfect fusion of innovative design and functional performance, sure to elevate your game and style.
“Ted Baker has always been synonymous with quality, detail, and personality. With Ted Baker Sport, we’re bringing those values into a new space, where movement and performance meet effortless style,” said Henry Stupp, President, EMEAI, Authentic Brands Group.
The Ted Baker Sport AW25 collection spans a full lifestyle-performance offering for both men and women, with pieces designed for yoga, training, tennis, and wear beyond the gym. Women’s highlights include supportive yoga bras and sculpt leggings with Vapour Dry and Aeroflow technology, versatile layering pieces like studio sweatshirts and wrap cardigans, and performance-driven tennis dresses and skorts in seasonal colours and prints. For men, the range features Aeroflow performance tees, woven shorts with hidden storage, lightweight hybrid jackets, and warm-up track separates that balance comfort with functionality.
The line combines premium fabrics like nylon-elastane blends, scuba knits, and lightweight wovens with technical benefits like stretch, shape retention, moisture management, and thermal comfort. Signature design details such as scalloped trim, reflective detailing, and print accents nod to Ted Baker’s fashion-forward DNA while keeping performance top of mind.
With accessible price points ranging from £35 for essentials to £250 for premium layering pieces and outerwear, the collection delivers versatility for every part of a modern wardrobe while maintaining Ted Baker’s signature craftsmanship and attention to detail.
This launch cements Ted Baker’s evolution into lifestyle performance, ensuring every detail echoes Ted Baker’s legacy while meeting the needs of the modern, active consumer.
Ted Baker Sport is available now at tedbaker.com and select retail partners.