Bandanas are the Must-Have Accessory of Summer 2025 – And TikTok’s Obsessed
Bandanas are having a moment. According to recent search data, they’re the hottest accessory of summer 2025.
Bandanas are officially having a moment. Searches for “bandana” and “head wrap bandana” have soared by 5,000% in the past month, while TikTok is overflowing with tutorials, hacks and summer-ready styling inspo. According to experts at jewellery brand PRYA, the bandana is the standout trend of summer 2025, thanks to its effortless versatility. Whether worn as a classic headscarf, knotted neck tie, chic bag accents or styled into an updo, it’s the one piece doing all the heavy lifting this season.
Credit: Kira Kosarin
Actress Kira Kosairn (31.9M TikTok followers) sent the trend into overdrive with her bandana tutorial video, which quickly became a must-watch on everyone’s FYP. Meanwhile, style icons like Hailey Bieber, Alexa Chung and Maura Higgins are championing the look, proving that the bandana is as much a fashion staple as it is a statement.
“Bandanas are the ultimate blend of nostalgic charm and practical style,” says Arwa Hassan, in-house style director at PRYA. “You can tie one around your head with chunky earrings for a bold 70s-inspired moment, style it with oversized sunglasses for beachy glam, or even wear it wrapped around a cap like Hailey Bieber.”
And it doesn’t stop there. Fans of the trend are also styling bandanas:
- As a headscarf, either tied at the back or front
- Tied into a plait for a boho look
- Knotted at the neck with layered gold chains
- Wrapped around a handbag strap for a pop of colour
- Looped through belt hoops or tied around the waist for a festival-ready finish
With the Y2K revival still going strong, and the fashion world embracing wearable, adaptable accessories, it’s clear: bandanas are back.
Top Accessories to Style with Bandanas
Channel effortless beach glam by pairing your bandana with the starfish necklace for a subtle ocean-inspired touch.
Add a hint of coastal elegance with the chunky starfish earrings, perfect with a loosely tied bandana and tousled waves.
For a laid-back festival vibe, wear your bandana as a headscarf and style it with a bellychain over a bikini or low-rise denim.
Style a hair bandana with the coin pearl necklace to create a maximalist look full of texture. The contrast of soft pearls and metallic shine adds instant drama.
Go bold with chunky square earrings and a tightly knotted bandana worn pirate-style for an edgy, modern finish.
Another pair of seashell earrings for a sun-soaked, coastal aesthetic that’s perfect for summer holidays.
Add a playful pop to your look with flower earrings and a brightly coloured bandana tied around your ponytail or bun.