Leading women’s lingerie retailer Ann Summers takes on a rebrand, changing the name of two of its flagship stores to ‘WOMANN SUMMERS’ as well as updating online branding for International Women’s Day 2019, which takes place on 8th March.
By changing the name of two of its most prominent and popular London stores, Oxford Street and Marble Arch, Ann Summers aims to inspire the nation to support International Women’s Day with them, in celebration of women across the globe.
Exclusive Ann Summers goodie bags will be available to the first 100 who visit Marble Arch store and the first 100 who visit the Oxford Street store and post a picture of the name change to their Instagram with the hashtag #WomAnnSummers. Ann Summers staff will don branded t-shirts at the top 20 stores nationwide bearing the ‘WomAnn Summers’ logo to encourage customers to join in on the celebrations.
Jacqueline Gold, CEO of Ann Summers: “International Women’s Day, has marked the plight and achievements of women for more than a century. It is a day, when women all over the world, can inspire one another, celebrating everything that we have achieved and to recognize, how much further there is still to go. Empowering women, is something that I am personally, incredibly passionate about, and at Ann Summers, we proudly stand for sexual empowerment, for every woman.”
Being the first brand in the UK to recognise that women could and should enjoy sex, Ann Summers has over 40 years’ experience in being a safe place for women to indulge in their sexuality and practice sexual liberation and empowerment. Ann Summers feels it is important to empower women every day, not just annually. In order to recognise and celebrate women all year round, Ann Summers will be running a calendar of events inspired by female empowerment for colleagues and customers alike to enjoy.
To further the conversation around International Women’s Day, Ann Summers have also created a video of the Ann Summers Family, commenting on what female empowerment means to them. By asking these women about their personal opinion on female empowerment and who inspires them, Ann Summers hopes to encourage other women to reflect on their own female heroes and this content will be screened in stores across the country.