Capsule Collection Celebrating 6oth Anniversary of the Good Luck Trolls Debuts at Milan Fashion Week

Moschino debuts signature pieces from the Good Luck Trolls x Moschino capsule collection alongside the AW19 seasonal presentation at Milan Fashion Week. 

Universal Brand Development collaborated with acclaimed artist and celebrity fan-favourite designer, Jeremy Scott, to create apparel and accessories, inspired by the Good Luck Trolls, as part of the iconic brand’s 60th anniversary celebration.

The collection features limited-edition sweatshirts, T-shirts, sweaters, dresses, coats, bags and big statement accessories.

“Renowned for his designs blending high fashion and pop culture icons, Jeremy Scott brings joy and good luck to the fashion world by reinvigorating the classic Good Luck Trolls brand in a playful, sophisticated way,” says Stephanie Kraus, Senior Vice President Global Fashion Design and Home, Universal Brand Development. “We’re excited to be working with Moschino and Jeremy Scott on a capsule that captures the essence of the Good Luck Trolls’ charm and celebrates the nostalgia of the brand.” 

The show was inspired by American game shows which are always over the top. Game shows are full of beautiful women in gorgeous gowns, teasing these amazing (and sometimes not so amazing) prizes. Good Luck Trolls are iconic for bringing wish fulfillment so it was perfect to have Good Luck Trolls x Moschino a part of the collection in celebration of their 60th anniversary.

The collection will be available in stores September 2019.

Charlotte Giver

Charlotte is the founder and editor-in-chief at Your Coffee Break magazine. With a background in PR working in Los Angeles and Barcelona, Charlotte has been running Your Coffee Break from the YCB HQ in London’s Covent Garden for the past 6 years.

No Comments Yet

Comments are closed