The new year is only a few weeks away so we may as well start planning our outfits. And luckily we now have the colour of the year. Pantone just revealed that Living Coral (a bright pinkish orange) is the 2019 Colour of the Year.
It is described by the company as a colour of carefree happiness, which we could use a bit more of in this crazy world.
According to the press release, it “symbolises our innate need for optimism and joyful pursuits.”
Why haven’t we been wearing this colour for years?
“A global team of colour experts comb the world looking for new colour influences,” said Laurie Pressman, vp of the Pantone Colour Institute. “This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles and socio-economic conditions. Influences may also stem from new technologies, materials, textures and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.”
Pantone teamed up with Tribute Portfolio, a new brand of Marriott independent hotels, to launch a pop-up activation this week at Art Basel called Pantone Pantry by Tribute Portfolio.
LSD, Sia, music producer Diplo, and pop art illustrator Gabriel Alcala all created custom animations, digital projections and a playlist to celebrate the launch of this collaboration.
After Miami, the installation will travel to Savannah, Georgia, and Rotterdam in the Netherlands.