Introducing the Mini Collection From Launer

Winning luxury British manufacturer Launer London has been hot on our radar for quite some time and we’re not the only ones being all fired up about the brand this Autumn Winter season. The label is recognised and highly appreciated in the world of fashion & luxury goods for its exquisite leather and fantastique designs, each one a symbol of prestige with an unprecedented degree of loving workmanship. Their celebrated heritage of more than 70 glorious years, combined with a reputation for excellent quality and refined style, has allowed Launer to be awarded the Royal Warrant to Her Majesty The Queen for handbags and small leather goods. To own a Launer product is a real treat and the moment you bring your new baby home, you’re part of a remarkable manufacturing journey that has been filled with utmost dedication and passion.

Renowned for their iconic structured handbags, Launer takes a turn off the classic path and unveils a playful touch in their latest AW18 collection. Good things come in small packages, and so, let yourself be tempted with their new AW18 Mini range – a series of colourful, miniature bags with a whole lot of punch and style! These little arm candies may be small but whoa, they do not compromise on style and are way too cute to resist.

Available in an assortment of bold and aww-dorable pastel colours, Launer’s eye-catching new collection is totally on trend and gives a vibrant pop to their timeless designs. By injecting a bright finish to the fine leather exterior, the brand undoubtedly provides a fresh twist that will turn heads in a classic fashion. What a great idea to play it up with brights for this winter!

The collection features crossbody and top handle options which we think, are perfect for girls about town! You’d feel like a dainty little lady without a care in the world, and because of their size, every single detail is oh-so precious. All handbags in the Mini range undergo the same royal treatment as their full-sized friends, and are handmade with fine craftmanship over a 4-week period. The brand’s quintessential gold-plated rope logo, buttery leather and timeless class are still enclosed in the minis as well. So go on, take your pick from a rainbow of shades for the perfect desk-to-dinner companion.

From Elizabeth to Viola, you can also create and personalise any Launer mini bag any way you like for a true bespoke piece that’s truly your own. We know it’s quite difficult to envisage how a new colour or leather combination will look in real life but rest assured, the British maker has recently launched a new customisation service to alleviate your bag dilemma: a revolutionary digital service developed for you to have choice and control over your purchase. Play around with the service to alter the colour, finish, bag body, gusset, handle, flap and more! Launer’s selection is endless and can be refreshed multiple times to provide you with the final selected design.

Well, some might argue that mini bags are limiting, preventing a woman from carrying all that she needs. But we think these stunners are very much liberating as they force us to examine the necessity of our everyday stuff and our sensibility of lugging our actual lives around in a huge, roomy tote. To finish off an outfit impeccably, we reckon there’s nothing that oozes sophistication and screams ‘carefree’ more than carrying a small, compact handbag (of regal pedigree) around town.

And if Launer London is good enough for Her Majesty The Queen, we want a mini piece of Launer too. 

Happy shopping, ladies!

Valerie Tan

F&B marketer by day, freelance writer by night.

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