Ranch Life Took Over The Runway At Eudon Choi SS15 Fashion Show

Ranch life took over the runway at Eudon Choi SS15 fashion show

Eudon Choi SS25 Fashion Show

On Friday 12th September press, bloggers, buyers and flamboyant street style stars gathered excitedly at Somerset House for the first day of this season’s London Fashion Week. Outside, the courtyard space was a flurry of the fashionably late dashing through showroom doors and fervent calls of ‘who are you wearing?’ Inside, awaiting the start of the Eudon Choi show, the audience prepared their notepads and pens and looked on as Made In Chelsea’s Rosie Fortesque and Proudlock were papped on the front row. For a quick moment all went deafeningly silent before the space was filled with the sound of booming music and clicking cameras.

Born in Korea, Eudon Choi initially trained as a menswear designer and quickly became known for his eye for detail and tailoring techniques. Moving in to womenswear, he developed his signature style creating masculine cuts that shape the female form. This clever balance of masculine and feminine elements appeared in many guises on his SS15 catwalk.

Firstly came the billowing sleeves of striped work shirts underneath the neat shapes of sleeveless floral waistcoats and pinafore style dresses. Straight-laced, sharp, monochrome tailoring was given a seriously sexy makeover with extreme low cut V necklines, and otherwise strong cuts were peppered with feminine detailing from lace panels to peplum hems. Interestingly, a number of lavishly ladylike dresses also graced the catwalk in soft pastel pink and powder blue hues.

Eudon Choi SS15 show at London Fashion Week

Eudon Choi SS15 fashion show at LFW

From what we’ve seen at London Fashion Week so far, we suspect the timeless trench coat is set to make a big comeback as the lightweight outwear of choice on those cooler summer evenings next year. Eudon Choi interpreted the classic design in a number of ways, including adding a small cape to the back, meandering off the usual beige path in favour of black, and even creating matching trousers.

One particular overarching theme stood out in Eudon Choi’s SS15 collection. This season, the designer took us on a journey from the 19th century bucolic Mid-West to the 21st century urban West as he showed us what Mary, Laura, Carrie and Grace from Little House on the Prairie would probably look like if they lived in todays sartorially savvy world. Ranch life took over the runway with an abundance of tabard style tailoring, pinafores, waist ties, dungaree straps, layered petticoats and extra large pockets. The pastoral theme continued in to other pieces with both delicate and oversized floral prints.

So, if come next summer you likes the idea of androgynous dressing but aren’t quite ready to go completely gender neutral, we suggest you keep an eye on Eudon Choi’s totally wearable ready-to-wear collection.

Anouszka Tate

Anouszka is a print journalist and radio & TV presenter with a penchant for sarcasm and tongue in cheek wit. Most importantly she’s YCB’s Features Editor. When she's not busy being all career driven she'll be baking, working out or making lists. Sometimes she wishes she had been born a decade earlier, and male, so that she could have been in a 90s boy band. Follow her on twitter and instagram @anouszkatate for vital updates on the above things summarised in 140 characters / in photo form.

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