Victoria Beckham Has Launched E-commerce Shopping Website!
Victoria Beckham launched her e-commerce site yesterday, enabling her ever growing client base, including celebrities such as Kim Kardashian and Blake Lively, to access her line of clothing and accessories online. This expansion of her website, that previously only let fashion fans view digital lookbooks of her latest collections, has been revamped and now has two pathways for customers or curious fashionistas to venture down.
‘Shop’ is the brand new online boutique including eyewear, denim, bags and the diffusion Victoria Victoria Beckham line. Victoria also launched her new collection ‘Idol’ with the e-commerce site, ready to wear dresses in sizes in 6 to 14.
‘Look’ features an online scrapbook giving shoppers access to behind-the-scenes images and videos from the brand’s AW13 catwalk collection as well as Victoria’s own Instagram pictures from the shows and shoots.
In a recent interview with Elle UK, Posh describes why this website makeover reflected both herself and the brand. ‘It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer.’
The style icon-slash-fashion chameleon showed her AW13 collection at New York Fashion Week in February at the New York City Library with Anna Wintour sitting on the FROW. The collection featured chic tailored silhouettes, sharp separates and classic dresses in an array of neutral colours with bright cobalt accents.
Mrs Beckham told Grazia ‘I love fashion, and I love changing my style, my hair, my make-up, and everything I have done in the past has made me what I am now.’
The former Spice Girls singer’s much coveted signature style, featuring skyscraper heels and oversized accessories, is reflected in her clothing line and is now available from the comfort of your own home via victoriabeckham.com