YouTube is the biggest platform for uploading videos in the world, but this type of content is popular not only here but on social media websites everywhere.
After all, one video can be worth a thousand words. And on social media, it can be worth a thousand new followers.
Today we will look at the main reasons why you need to start using videos on your social media pages and how to achieve success with every video post you do. In addition, this Video cutting platform caters to a diverse audience, from vloggers and content creators to digital marketers, film students, and professionals, providing a quick, easy method to cut and edit videos without the need for complicated software. So, without further ado, let’s get started!
Top 5 reasons why you should use videos on your social media pages
First of all, let’s look at the main reasons why you need to put your time and resources into videos on social media.
1. It is a long-standing content
Videos grab people’s attention far better than other types of content, and when it is on social media, your video can be floating around, gaining views for weeks.
Just remember all the TikTok and YouTube videos that got into trends, and everybody was talking about it for a long time. Sometimes for years.
It’s just the nature of this content: it is so much easier to watch and share a video than to read a text, and wise marketers use it!
2. It helps to grab more attention on trendy topics
Creating content always needs to be smart, and whether you make an Instagram video or a Facebook video post, you need to look at trends for inspiration.
And, if you create video content in accordance with current, for example, TikTok trends, it is so much easier to attract people to see it than if you do it with text.
3. It attracts more people to your website than any other type of content
People have a very short attention span these days. Numerous studies show that since we are forced to read so much every day (messages, texts, emails), we prefer videos for fun because it helps our brains get needed rest.
This is especially true for Gen Z because these kids and adults grew up with technologies and social media. That’s why using videos both on your social media and website is extremely important to attract this new generation of viewers.
4. You can reuse videos across platforms
The importance of video material is undeniable, but the nicest thing about it is that one type of content you can use all over your websites and social media pages.
If you upload the same text on multiple platforms, search engines can consider you to be a cheater, and your content is stolen, a.k.a. you are in trouble. It doesn’t happen with videos, and you can use one commercial clip for all your platforms. Convert it to the right format first, of course, but we will talk about it later.
5. It’s good for search optimization
Since people spend more time on your page while watching videos, search engines consider your website’s content valuable and helpful for users. Thus it puts you higher on the first page.
And you guessed it: the top 3 on the first page means that you will get tons of followers on your social media and new customers for your products!
Necessary requirements for social media video content to make it a hit
Now, let’s talk about the things that, in our opinion, can make your content smash the trends and become the number-one video on any social media platform.
Choose the right size
Whenever you want to post an Instagram reel clip or a YouTube video, always make sure that you choose the right format, size, and resolution.
Every platform has its own requirements, and it is much easier to do everything right from the start than fixing what’s wrong after and even maybe sabotaging your upload.
Make it short but valuable
Even though people can consume more content in video form, it is not necessarily good for your brand. Choose shorter types of videos to upload, like already mentioned Instagram reels, and experiment to find out whether short content is actually fitting your brand.
Use every second of your clip wisely. Remember that a regular person will shut down your video immediately if they don’t find any useful things in the first ten seconds of a clip.
As video statistics show, even though this content speaks for itself, you need to use SEO to show search engines what your video content is really all about.
Video content has slightly different SEO requirements than text, so consult the expert before doing it.
Be creative with your content’s editing
Editing is the thing that can make your content stand out on social media. What’s nice about it is that you don’t need any fancy software to create a nice video clip. You can do it with a free video editor or even an open-source video editing software.
But, if you do want your clips to look a little bit more professional, get a video editor for PC with free download and a free trial to understand whether a professional paid tool is more your jam in this situation.
You can also try an online video editing tool if you don’t find downloading anything on your PC or Mac, and it is just much more convenient for you to do editing online.
Try different types of content
Even though people love stability, a video or two with a creative idea will not do harm and can make you go viral instead.
Creating social media content is art, and it can be hard work!
It takes many hours of preparation and production to make one single video. Fortunately, now you know how to make every video of yours perfect, and you can hit the top with every single one of your uploads.
All we can say at the end is good luck!