Are you looking for a change in 2021? Would you like some more flexibility and be in charge of your destiny this year? Why not take your passion, your hobby, and use it to earn enough money to quit your job.
With platforms like Etsy, Redbubble, Amazon & eBay, there are plenty of ways to access customers, with very little technical knowledge required. Alternatively, suppose you’re a lover of Instagram, TikTok, Facebook or Pinterest. You can build an audience on these social platforms and sell your products to that following.
Shopify & BigCommerce make it super easy & cheap to set up an e-commerce website in hours, not weeks, and you’re away. Both plug directly into many of the platforms we’ve already mentioned so that you can sell with ease.
So what do custom stickers have to do with all of this…? We want to show you how stickers can help you grow your passion into a small business, allowing you to ditch your job. We’ll focus on how you can use custom stickers a tool to increase your referrals and word-of-mouth recommendations.
To start, we recommend including custom printed stickers with all your orders.
Because you can get low cost stickers, from only a few pennies each, adding them to your order is a no brainer. There is sound logic brands like Apple include stickers with their products. Customers are very likely to buy based on word-of-mouth endorsements. Google has researched this topic and says 3+bn mentions of brands per day & 90+% of these mentions occur offline.
We also recommend giving away stickers as gifts; this is not as expensive as it may sound. Stickers are a brilliant tool to help market your new startup because of their low cost and that they’re not always perceived to be advertising. If you give people a sticker in the right context, most will see it as a gift. And giving gifts is a proven tactic to improve sales due to the rule of reciprocity in social psychology.
Why not try sending some of your top customers a hand-signed, personal letter from you. Say thank you for being an excellent customer and include a premium, die-cut sticker.
Lovers of your products will stick your label to their phone or laptop, and suddenly they’re walking advert, exposing others’ to your brand. Like this:
Finally, if you are building a following on social media, why not give away stickers to influencers in your market? Again, this can be low cost and get you immense coverage! Suppose you position your custom sticker as a gift and send a sample of your product. In that case, we’re sure you’ll see some TikTok videos with mentions of your product to potentially 1000s of people.
We hope you’ve liked these ideas and use them to spur you on to follow your passion in 2021. If you have any more original uses for stickers in marketing, I’d love to hear about them in the comments below.