Are Freelancers the Key to Business Revival?

The devastation brought to the business world by the coronavirus pandemic has been well documented; the second lockdown posed yet another hurdle that business owners had to overcome. However, recent figures from the Office for National Statistics found that 1 in 7 businesses were already struggling before the November lockdown was enforced. 

The impact of the pandemic has challenged the business world in every possible way – from firms having to close their doors, to incorporating new procedures into every day business to ensure workers and spaces are “COVID safe”. Working from home, too, has been enforced through both national lockdowns, and has challenged the very infrastructure of businesses as they had to adopt remote methods and tools.

Now, the announcement that the Pfizer/BioNTech vaccine is safe for use, and will be rolling out across the UK within days, brings hope that society will return to “normal” by the Spring. 

So, will the world of  business revert, or evolve…? Many have already had to pivot their business model to remain nimble during the pandemic, perhaps by introducing an online arm to their service offering.

The lockdown brought the chance for many business leaders to recalibrate and evaluate the use of expensive overheads, such as office spaces for example. Research from The Future Strategy Club shows that 29% of firm owners have already streamlined their teams, and it may be that businesses will now need to fill the gaps that may be evident, as they start preparing to launch projects for 2021. Freelance workers can help with this, and bringing in seasoned experts for short-term projects is set to be a growing trend in 2021, as the world of business has changed forever.

Justin Small, Founder of the FSC, discusses how freelance workers can help business during these difficult times:

“Business owners and managers will have faced innumerable challenges over the past few months, as supply chains have been disrupted, trading temporarily ceased, and employees have had to adapt to working from home. Now is the time when business leaders do not just need advice on how to see their firms through these unprecedented times, but require a hands-on approach.

An outside consultant can bring a fresh perspective to struggling businesses, and integrate a new, more flexible ethos to firms who are looking for the best way to accommodate new business models, and a more flexible working approach for 2021. Consultants talk to other consultants and these peer-to-peer conversations help to share the knowledge of those experts who have dealt with previous crises, such as the 2008 crash, that can now be applied to help small firms weather this pandemic.”

Sophia Anderson

Sophia Anderson is a blogger and a freelance writer. She is passionate about covering topics on money, business, careers, self-improvement, motivation and others. She believes in the driving force of positive attitude and constant development.