Marketing Yourself on Instagram: Tips to Consider

Instagram is currently ruling the world of social media and it has gained even more popularity in comparison to the other giants, like Twitter, Facebook, or LinkedIn. Anyone who is not on Instagram is missing out on a number of interesting things.

According to a recent study, 33% of adults from the United States are responsible for using Instagram. If you have a blog and you want people to notice you, Instagram is definitely the best tool available. However, Instagram is not only about visuals anymore. It’s a lot more than that. Most of the small as well as big businesses are constantly using this platform for promoting their services and products constantly.

If you are interested in marketing yourself on the visual platform, you need to consider certain important tips, which we have mentioned below.

Post content of high quality

Unfortunately, one of the basic ideas of this platform is often overlooked. Comments, photos, videos, as well as any other information that you are posting on your Instagram account needs to be of great quality. In case the quality falls, not a single person is going to provide a second glance to that particular content again. You need to know that irrespective of the shape of the photo that you are looking forward to posting, Instagram is going to post it as a square photo. This is what the viewers are going to see when they are going through your Instagram feed, and hence, this is also one of the most important facts that you have to consider when you are posting something. Also, make sure that the images are of 1080*1080 pixels so that they appear to be clear and unique. You can also purchase real Instagram likes from reputed websites.

Create content, which is engaging

You need to ensure that your content is engaging as well. If the post that you are posting is of high quality but not capable of attracting people, your effort is going to be wasted completely. You should know both the target audience as well as the things that they like and dislike. You have to ensure that you are posting information that your audience is interested in knowing.

Make sure that you post client feedback and pictures of your present customers using the products. Also, ensure that you are uploading videos because numerous people are responsible for watching videos each day, and videos are considered to be ideal for promoting the blog.

Make use of hashtags

It is obvious that you already know about hashtags and it is also understandable that they are not going away right now. Hashtags are responsible for making the posts discoverable, and your potential customers will be able to locate you easily. Hashtags are also the ideal ways of promoting your brand.


In the crowded space that is social media today, it might seem extremely difficult and also a tad daunting to promote your business or your personal brand on Instagram. But you should know that if you can take high quality and captivating imagery (or excited to learn), as well as you understand exactly how to speak to your in particular audience, it is not going to be that difficult at all. Instead, as the creative person you are, you’re sure to enjoy the process and only grow in strenght when it comes to your pictures as you go along. Ensure that you are following the tips that have been mentioned above so that it becomes easy for you to promote yourself.

Karen Anthony

Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

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