Time-Poor Professional Women Drive Demand For On-Demand Beauty Services

The number of ‘time-poor’ professional women using an on-demand makeup and hair platform doubles in a year, reveals Beyou. Whilst most bookings remain in homes and hotels, this year there has been a monumental jump in the number of people seeking makeup artists and hair stylists to go to their workplace.

The UK’s leading nationwide app that allows you to book make-up artists and hair stylists whenever you want, wherever you are, says bookings to workplaces have jumped more than 100 per cent over the last 12 months.

Charlotte Green, Beyou CEO and co-founder, comments: “These clients tend to be successful but time-poor professionals wanting to look their best for daytime meetings, power lunches and after-work events.

“Typically they’re at the top of their game career-wise. They have the ability, the skill set, and the work ethic, but often struggle finding the time they know is important for them to look great.

“We ‘get’ this completely. We spent several years living the corporate lifestyle in Dubai with limited time, but an understanding of the importance of looking good. There we got used to the fast-paced digital beauty services offered at the click of a button. This changed our lives and is ultimately why we decided to set-up Beyou here in the UK.”  

The Beyou app is really brilliant as it connects make-up artists and hairstylists with people needing their services at a time that suits their often hectic schedules.

Nawal Alkhedairy, Beyou director and co-founder, observes: “Booking a make-up artist and/or hair stylist with all their expertise, tips, tricks and materials to come to the workplace proves to be a real time-saver. 

“They’re there for you, and you only. There’s no traffic or parking problems and no delays in salons that you need to take into account.”

Charlotte concludes: “These clients tell us that blow-dries, manicures and makeup are as important as their outfits and shoes, when it comes to looking more polished and professional in a working environment.”


Diana Simpson

Diana is a passionate journalist and a curious soul who is on the quest of finding what she loves the most; coffee, dogs, books or traveling? Born and bred in London, writing is her healing power.

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