Nails & Brows Salon Owner Sherrille Riley Launch New Beauty Edit Mayfair Collection

Define what’s naturally yours at Nails & Brows

We’ve all spent many more hours than we’d like to admit plucking, threading and waxing our eyebrows to within an inch of their lives, never completely achieving our dream look – or at least we did until Sherrille Riley’s luxury beauty salon, Nails and Brows, graced the streets of Mayfair in 2014.

Located near Berkeley Square in the heart of London, the salon just launched their exclusive new collection of brow styling solutions, Beauty Edit Mayfair, allowing us to achieve salon-worthy brows from the comfort of our own home. The YCB team was invited for a brow makeover and we are still swooning over the results (pic below). 

Riley is one of the UK’s leading beauty experts and a pioneer of naturally-styled brows. The salon owner combines her knowledge of colourist technology with her expertise in brow architecture to deliver bespoke brow grooming in her effortlessly chic boutique.

With over 20 years’ experience working for prestigious brands such as Elizabeth Arden and Daniel Hersheson, Riley has acquired a reputable client list of celebs, models and socialites. Her work has featured regularly in Vogue, Tatler and Harper’s Bazaar and her expertise has ensured that her salon is the go-to beauty destination for Magazine Editors and the international fashion crowd.

It was after struggling to match the right eyebrow pencil to her clients’ colouring that Riley decided to create her own beauty line. Her brow shades neutralise brassiness and redness, and with a matt application each Brow Lift is tailored to a range of skin tones to naturally highlight the brow bone.

The new collection continues to adhere to the boutique’s ethos of promoting natural beauty and individual style. It also complements her sought-after signature makeover, the ‘Audrey Brow’, a modern take on Hepburn’s iconic and timeless eyebrow shape.  

The Nails and Brows team of highly-qualified specialists allow you to enjoy in-depth consultations and expert results, all while enjoying a cool glass of champagne or a refreshing cucumber water. You can guarantee to be in the safest hands at Nails and Brows.

Contact the team at 020 7499 5245 or visit to browse the Beauty Edit Mayfair Collection 

Address: 31 Berkeley Street Mayfair, London W1J 8EJ 

Emilia Bruce-Watt

Emilia is a recent English and American Literature graduate and a blogger for her own travel and lifestyle site, My Big Big World. If she isn’t planning her next foreign adventure, you can find her in the nearest coffee-shop, watching the latest blockbusters or signing up to yet another half marathon.

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