Living Coral is Pantone’s Colour of the Year for 2019

The new year is only a few weeks away so we may as well start planning our outfits. And luckily we now have the colour of the year. Pantone just revealed that Living Coral (a bright pinkish orange) is the 2019 Colour of the Year.

It is described by the company as a colour of carefree happiness, which we could use a bit more of in this crazy world.

According to the press release, it “symbolises our innate need for optimism and joyful pursuits.”

Why haven’t we been wearing this colour for years?

“A global team of colour experts comb the world looking for new colour influences,” said Laurie Pressman, vp of the Pantone Colour Institute. “This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles and socio-economic conditions. Influences may also stem from new technologies, materials, textures and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.”

Pantone teamed up with Tribute Portfolio, a new brand of Marriott independent hotels,  to launch a pop-up activation this week at Art Basel called Pantone Pantry by Tribute Portfolio.

LSD, Sia, music producer Diplo, and pop art illustrator Gabriel Alcala all created custom animations, digital projections and a playlist to celebrate the launch of this collaboration.

After Miami, the installation will travel to Savannah, Georgia, and Rotterdam in the Netherlands.

Meredith Lepore

Meredith is the former editor in chief of the women's career site, The Grindstone. Her work has appeared in Marie Claire @ Work, The Jane Dough, DailyWorth, SheKnows.com, Business Insider and Learnvest. She earned her Masters in Magazine, Newspaper and Online journalism from the Newhouse School at Syracuse University. Meredith resides in New York full time and enjoys reading, jogging, SoulCycle and playing with her small dog, Otis.

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