Spring lifestyle collection celebrates families, fun and the outdoors, with most pieces under $30
Target Corporation today announced a limited-edition spring collaboration with Hunter, a British heritage brand founded in 1856 that is known for its iconic Original Wellington boot, protective outerwear, bags and accessories. The collection includes more than 300 items. It spans apparel and accessories for women, men, girls, boys and toddlers, as well as products for the home and outdoors – a number of which are a first for Hunter, such as hammocks, sunshades and coolers.
“Hunter has long been regarded for its impeccable design aesthetic, rich heritage and playful spirit, and based on our research, it’s a brand our guests know and love. So a pairing between our two brands made perfect sense,” said Mark Tritton, executive vice president and chief merchandising officer at Target. “From the very beginning, we worked with Hunter to develop a well-designed, affordable collection that’s all about fun, optimism and accessible adventure for the entire family. The colourful, all-weather pieces found in this line are made for enjoying the outdoors – rain or shine – on any budget.”
Hunter for Target will be available Saturday, April 14, 2018, at select Target stores and Target.com. The collection reflects both brands’ innovative spirit, shared sense of joy and optimism, and commitment to creating engaging experiences. Ranging in price from $5-$80, with most items under $30, the collection was designed to bring families and friends together to enjoy the outdoors. Also, in a first for Target’s design partnerships, REDcard holders will receive early access to order exclusive colours in select styles on Target.com beginning Saturday, April 7, 2018.
“Our partnership with Target provides a unique and very powerful opportunity for us to share the Hunter story and engage with a very broad audience in the U.S.,” said Alasdhair Willis, creative director at Hunter. “We share a similar spirit and brand values. In particular, our appeal to the entire family, and a spirit of joy, optimism and daily adventure. The partnership celebrates this and our connection to festivals and the outdoors.”
To bring Hunter for Target to life and celebrate the partnership, Target and Hunter will host a festival that will include family-friendly activities and music performances. The festival, which is planned for late March in the Los Angeles area, will be open to the public and will be the first time guests can shop the collection. Target will release additional festival details and ticketing information in the coming weeks.