Lingerie Brand Luvli Lounge Encourages Female Body Confidence with New Swimwear Collection

Summer is here and this body positive brand is encouraging more women to embrace their body this summer – no matter what size or shape.

Luvli Lounge was founded in the UK 2015, at a time when the authenticity of the bodies being displayed on Instagram was beginning to be questioned. People like Khloe Kardashian and Britney Spears have since been slammed for using editing software to ‘tweak’ their physical appearance in photographs before posting them on social media, a tactic previously only employed by the professionals in charge of glossy magazines.

With the quest for the perfect Instagrammable body in full swing, many have rejected the idea that their is one specific body type that all women should aspire to.

The ladies at Luvli Lounge acknowledge this, and want their brand to encourage body positivity and offer affordable lingerie for all women. “We want the women who wear our products to feel empowered and sexy and hope that the confidence they gain then can be mirrored everyday of their lives” states co-founder Elizabeth Jones.

Since launch the brand has been spotted on celebrities such as Lateysha Grace, blogger Jayde Pierce, American actress Lira Galore and model Demi Rose Mawby.

If you’re dreading the upcoming summer months because you don’t feel ready to unveil your ‘beach body’ to the world, we urge you to take the power back and own your shape the way it is now.

Together with Luvli Lounge we’ve selected a few key pieces from their latest Nirvana Collection, which should help you feel at your best. Co-founder Lola Payne says, “We strongly believe in body positivity and encourage women to not only feel comfortable in our pieces but more importantly their skin”.

Fiji swimsuit

If you’re looking for something to turn heads at the poolside, we this Fiji swimsuit is the knockout piece you’ve been looking for. It’s unapologetically bright and will expose flashes of skin in all the right places. Probably not practical for swimming lengths of the pool, but definitely a statements and one that will light up your Instagram feed as soon as you post it. With a cross over halter neck, open back and high-rise thong detail we offer you this one piece of advice; make sure you don’t miss a spot when you apply your sunscreen and prepare to dazzle!

Mykonos tie bandeau bikini

Forget the classic bandeau top and try this Mykonos tie front bikini on for size. Available in white to show off your best tan, and with an adjustable tie front to tailor to your particular shape.  Perfect for a mix and match look with your favourite bottoms or pair with the matching Mykonos Suspender bikini bottoms which can be worn either over the shoulders or undone for a laid-back vibe.

Bermuda long sleeve swim crop top

If black is more your thing then walk this way for a new take on the boring black bikini. It boasts mesh sleeves which create a unique yet wearable look, and a spandex panel which offers a little modesty with maximum sex appeal. This crop top is so stunning that it could easily be worn on a night out when the sun goes down. Wear with a bodycon skirt or complete the look with matching barely-there Bermuda Bikini Bottoms.

Santorini tie bikini

This simple white bikini is perfect for those looking for a practical swimwear solution without sacrificing style. Featuring an adjustable tie and criss cross back detail this top oozes the Greek Goddess vibe that its name suggests. The wide band supports fuller busts and the comfortable cotton stretch Santorini Bikini Pants complete the look.

Noir Trousers

These beachside trousers prove that the people at Luvli know what real women are looking for. Not content to provide us with a variety of bikini and swimsuit options, they’ve expanded their range to include multi-purpose items like these lace wide leg trousers. They are lightweight enough to use as a cover-up but far too cool to be worn only at the beach. The high-waisted spandex band provides support and the sheer flared legs look beautiful on all body shapes.

Goddess Robe

This stunning white robe lends itself as a luxurious beach cover-up as well as a bedroom essential. Whether you’re sunning yourself on a Spanish beach or planning your honeymoon negligee, this Luvli bestseller is an essential purchase. It features feminine embroidery lace hem detail on the arm cuffs and bottom and is sure to make you feel at your absolute best every time you slip into it.

Fiona Reid

Fiona Thomas is a lifestyle blogger based in Birmingham. She graduated with a degree in Commercial Music where she snuck into several journalism classes and realised her real passion was writing. She had a successful career in management for several years before returning to her calling and started developing Fiona Likes to Blog, whilst working freelance for other websites. She is a keen advocate of positive body image, mental health awareness, fitness and wellbeing.

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