Made in Chelsea starlet Caggie Dunlop has expanded her success with a career in fashion! The young reality star created fashion label ISWAI, “It Started With An Idea,” a brand that acts as an open community for undiscovered designers.

With the help of Caggie’s spotlight, the label gives those who have struggled to break into the fashion industry the chance to show the world their design and to make it big.

“I just had an idea – rather than attaching my name to a label and have no creative input I thought I’d give my name to those who can’t get a break, and platform some of the amazing talent that otherwise might go unnoticed,” she explained LDNfashion.com.

The inspirations for ISWAI’s first T-shirt collection are New York, Da Vinci, the universe, rebellion, and religion, while a collaboration with vintage jewelry designer Zara Taylor has produced pieces featuring crosses and feathers.

Next plan of action for the label?

ISWAI is always looking for new designers and posts briefs for those who want to be a part of the next collection. Check out the most recent brief here: www.iswai.co.uk

We can’t wait to see what  the ISWAI community produces next!