Since the start of 2018, we’ve noticed a new crop of younger style setters coming through, creating some serious buzz for both luxury and contemporary brands.
After monitoring the spikes in demand created by 30 teenage global superstars and looking at search and sales responses across 12,000 online stores, we’ve rounded up the top 5 emerging young fashion influencers in the world right now.
Keep scrolling to discover who they are and their most talked-about outfits.
1. Zendaya, 21
Just 24 hours after Zendaya was spotted at NYFW in a red tracksuit and sleeveless trench coat by Michael Kors, we could see searches for ‘red tracksuit‘ increase by 43%.
There were over 3,000 searches for ‘white prom dress’ 48 hours after she wore her Off-White dress to the Kids Choice Awards.
Searches for Boohoo have increased 18% following her capsule collection this year.
2. Millie Bobby Brown, 14
Searches for Calvin Klein have been steadily increasing since Millie’s first campaign for the brand launched last year. She wore a Calvin Klein pink dress to the SAG awards which resulted in a 31% increase in searches for ‘pink calvin klein dress’ the following day.
More people have searched for her white denim trousers in the Calvin Klein Campaign shoot than Paris Jackson’s and Lulu Tenney’s outfits combined.
After she wore an Oscar de la Renta star-patterned dress to the PaleyFest screening of Stranger Things, searches for ‘star dresses’ saw a 9% increase in 24 hours.
3. Camila Cabello, 21
Views of red dresses spiked 24% in 24 hours after Camila wore a Vivienne Westwood red dress to the Grammys.
There was a 32% increase in searches for ‘tanned leather coats’ week on week after she wore a Givenchy leather coat to London Fashion week.
Wearing a mustard yellow jumper from TOPSHOP at a Japan airport saw the item promptly sell out online.
Camila Cabello is the no. 1 young music influencer in the US – but interestingly, she was beaten by Dua Lipa in the UK.
4. Kaia Gerber, 16
Searches for Chrome Hearts increased 11% in February – a week after Kaia was spotted wearing the label’s hoodie in Milan. There were over 1,000 searches for ‘tartan pants‘ the week after she stepped out sporting a green pair in Paris in January.
After she was papped wearing Pared Eyewear at the airport in January, sales of the brand went up 5% the following week.
5. Bella Thorne, 20
Bella sparked a 15% increase week on week in Pamella Roland after she wore an embroidered corset and suit from the brand in March. There were over 800 searches for ‘fever sweater’ the following week after she supported a neon version on her Instagram account in February.
Views of ‘red leather pants‘ spiked 4% the month after she wore a pair in January.