Every woman wants to be made to feel pampered and given that top quality treatment when she enters a salon, so if you are considering opening your very own beauty oasis, why not make yours the best of the best to achieve ultimate client happiness.
This list will assist you in remembering some aspects of how to make your salon a success.
Location is Key
Now, you do not want your salon to be hidden away on a small side street or in an alley somewhere. Location is key to maintain a constant flow of business, thus the spot for your salon needs to be somewhere urban and easily accessible to both car users and walkers. Whether it be in the centre of town, or inside of a shopping centre, make sure that the size of the venue fits your needs and is sure to catch the eye of your potential customers.
Don’t forget to invest in the basics
From waxing products causing burns to products causing irritation and allergic reactions, it is important to remember the hashtag: #safetyinbeauty. Instead of making yourself liable for a lawsuit, why not think of ways to protect your clients and your business. If you are in a makeup salon, offer patch tests or video examples of the products to ensure that your clients are not allergic to your products. Creating a disclaimer or investing in insurance, for instance from Salon Gold, can also help your business obtain helpful legal advice in case of an accident. It is better to be safe than sorry.
Make your Market niche
Marketing your salon not only will create a serious spark in the attention of your clients, but having a strong plan behind your product may actual generate more interest, especially if you are planning to create a trend of it on Instagram. Make sure your followers can understand how you stand out from your competition, where you are located and what products you can offer them. For instance, if you are a hair salon then why not intrigue your customers with some exciting marbled hair colouring or styles. What matters is that you grab their attention and then keep them loyal by providing five-star service.
Who else can help me?
For those that want their advertising to go further than just social media, you can also begin employing distributors to market for your company. Tom Justin, author and business consultant, has even said an added benefit of these is that “some of them offer support services such as training (and) consultants to salon owners and staff.” This is perfect for a start-up salon that needs that extra bit of support.
Finally, remember that your staff are the face of your business, so be sure that they incorporate the appropriate skill set to treat your customers well. The last thing you want is your clientele to be scared away by a bad experience, so be sure to train them effectively to ensure that they can do their jobs to the best of their ability.