What does your LinkedIn profile say about you? Does it say you are a confident, professional person worth hiring? Whatever the answer is, it’s very important for your job hunting effort. For example, a recent Jobvite Recruiter Nation Report 2016 reported that more than 80 percent of online recruiters used LinkedIn to check candidates.
Building a social media presence in the right way thus is the first step towards being considered for a good job. In this article, we’re going to outline ten steps to building both online presence and reputation to make sure your LinkedIn profile works for your benefit.
Step #1: Select the Right Photo
The science says that it takes only one-tenth of a second for a person to draw conclusions about someone based on their photo. So, you have a fraction of a second to create a good impression in the recruiter and convince them to read your profile further.
There are a number of common tips on selecting a good photo:
- Smile with teeth.
- Dress for success.
- Make eye contact with camera
- Avoid wearing sunglasses
- Don’t take full body shots
- Avoid close-ups
- Ensure good lightning
And remember: LinkedIn profiles with professional photos get up to 14 times more views.
Step #2: Add a Background Photo
A relatively recent LinkedIn feature allows adding and changing a background photo on your profile. Of course, we agree that this feature is not exactly relevant to job search, but having an elegant background on a profile can make it more attractive.
Step #3: Change Profile URL
When you create a profile on LinkedIn, the system grants you with an automatically created URL. In most cases, this URL will have a lot of slashes and number, which make it look really unprofessional. Try to make it as simple as possible, something like linkedin.com/in/john-johnson. This helps to make it much cleaner plus you won’t have to remember a lot when having to share the link with someone.
Step #4: Work Tirelessly on the Experience Section. Seriously.
This section is arguably the most important on your resume, so it needs an appropriate attention. Here are the things to pay attention to:
Don’t lie. You know that it’s a very bad idea to lie on your resume because the employer will find out about it eventually, right? The same rule applies to LinkedIn profile as well.
List your recent workplaces on the top. A hiring manager looking at your profile will want to see the most recent work experience right away.
Add some metrics. When describing your performance in your previous workplace, include some figures. For example, if you helped your company to increase the percentage of visitors on their website by 15 percent in one month, say it. This helps to quantify your successes, therefore, value.
Step #5: Have Skills Endorsed by Connections
LinkedIn allows to include a lot of skills to your profile, but will they help if no one endorses them? That’s why you need to start endorsing the skills of your connections to make sure they return the favor and endorse you as well.
Step #6: Create a Compelling Headline
This element is critical because it is one of the first things a visitor sees on your profile. That’s why you need to highlight your key skills and abilities in a concise way, such as “content writing,” “PHP coding,” or knowledge of a specific software suite or industry.
Step #7: Have Your Contact Info Ready
You may have the best LinkedIn profile in the world but the effort to create it will be meaningless if you don’t have contact there. Include your email, social media profiles, and other contact information to ensure that people can reach you easily.
Step #8: Fill Out Information Accurately
Even though the details on a LinkedIn profile seems to be pretty straightforward, it is very easy to make a mistake. For example, you can list your previous job as current one and the hiring managers viewing the profile might think that you’re still employed there. So pay attention to every single detail.
Step #9: Have a Good First-Person Summary
Don’t write your summary in third person, it’ll sound plain awkward. The person reading it should feel like he or she is having a real conversation with you. Follow these tips:
- Highlight your key qualities
- Say a few words about the most important work experiences
- Include education
Step #10: Use Keywords
If nobody can find you on LinkedIn, there’s no point in having a profile there. That’s why you should increase the probability of someone finding you by incorporating keywords relevant to your industry, such as “content writer” or “PHP developer in California.”
Tools for Creating a Positive Reputation with LinkedIn profile
Sync.ME – a tool for synchronizing contacts with LinkedIn profile to ensure you have the most relevant information about them
Assignmenthelper – a mistake-free writing on your profile is a critical condition for being considered as a serious candidate. Use this tool to ensure your writing is perfect.
Crystal – this tool provides information on how to communicate with LinkedIn users by analyzing their profile.
Devumi – LinkedIn connections and endorsements for sale here.
Positive Reputation Equals Good Chances to Get Noticed
Follow these steps to create a positive online reputation and increase your chances to be found by hiring managers on LinkedIn.